Amaze Launching Exclusive Online Storefront and Merchandise Line for The Smashing Machine Documentary Film

Creator-powered commerce platform expands its roster of athletes and entertainers with a dedicated shop for the iconic documentary about the life and times of champion MMA fighter Mark Kerr

NEWPORT BEACH, Calif., Sept. 25, 2025 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze”), a global leader in creator-powered commerce, today announced the launch of an exclusive online storefront for The Smashing Machine, a line of limited edition apparel and merchandise inspired by the seminal HBO documentary about two-time UFC Heavyweight Tournament Champion and mixed martial arts legend Mark Kerr. Physical merchandise offerings feature unique hats, joggers, sweatshirts and t-shirts, along with limited-edition drops inspired by the documentary.

The launch is the first of multiple campaigns branded under Fight Theory, a new apparel brand inspired by MMA culture. The new storefront, built and powered by Amaze’s technology and creative studio, gives fans direct access to The Smashing Machine documentary’s limited-edition apparel and merchandise. With exclusive designs that celebrate the upcoming re-release of the documentary, the storefront offers both classic and contemporary styles that embody the spirit of one of the sport’s most influential athletes.

“The Smashing Machine documentary is a seminal film about the early days of MMA and an indelible profile of fighter Mark Kerr. Mark is not only a pioneer in combat sports, but also an icon whose story continues to inspire athletes and fans worldwide,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “By launching The Smashing Machine storefront, we’re helping fans of the documentary connect directly with their audience through a curated brand experience that brings his story to life.”

The storefront launch comes as anticipation builds for The Smashing Machine feature film starring Dwayne Johnson, based on the documentary. With a renewed spotlight on the iconic documentary and Kerr’s legacy, Amaze’s creator-first platform enables the documentary’s brand to expand its reach, blending authentic storytelling with modern commerce.

For athlete creators looking for new ways to engage fans, Amaze offers a complete solution for launching and selling products directly to an athlete’s fanbase.

The Smashing Machine merchandise is now live on its storefront.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

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