Arsenal x Saint Lucia Tourism: The Saint Lucia Tourism Authority has signed a multi-year global partnership with English Premier League champions Arsenal, naming the island the club’s official destination partner from the 2026/27 season, with Brand Saint Lucia visibility at Emirates Stadium and across Arsenal’s digital platforms, plus plans for a local youth football academy. Tourism Trade Boost: SLTA also hosted the 6th Annual Global Piton Awards, honouring 34 top travel advisors and tour operators for driving 2025 visitor arrivals and tourism revenue. Music Rights Meets Tax Compliance: The Inland Revenue Department and ECCO signed a historic MOU to improve transparency and compliance around music rights, including data sharing on ticket sales and event attendance. Agriculture Recognition: Region Four farmers were celebrated at the Region Four Farmers’ Appreciation Day 2026 for their role in food security and rural livelihoods. EV Market Update: Peter and Company launched the Chery brand in Saint Lucia, adding four Tiggo SUV models to the local electric-vehicle and automotive lineup. Marine Tourism Milestone: 20-year-old Jameel Leonce became the world’s youngest certified Sea TREK Training Coordinator, strengthening Saint Lucia’s marine tourism talent pipeline. Digital Skills for MSMEs: Export Saint Lucia ran a four-day digital bootcamp for 40+ businesses to build capacity in cloud tools, AI, e-commerce, data and cybersecurity, with top firms set to get tailored roadmaps.